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| Topic | Content | Learning Outcomes |
| SEO | Introduction Technical SEO On-Page Optimization Off-Page Optimization Organic Analytics Algorithm Updates and Future Trends Tools and Resources Design Essentials | Understand the basics of SEO and its importance in digital marketing. Stay updated with search engine algorithm changes and emerging SEO trends. |
| Content Marketing Strategy | Introduction Define Target Audience Develop Content Ideas Create Content Promote Content Measure and Optimize SEM/Digital Advertisements | Understand the importance of content marketing and its role in driving engagement and conversions. Learn how to identify and define target audience segments for effective content creation. Develop skills in generating relevant and engaging content ideas aligned with audience interests. Gain skills in creating high-quality and optimized content across various formats. Learn strategies to effectively distribute and promote content through different channels. Understand how to measure content performance, gather feedback, and optimize content strategy. Explore how content marketing integrates with search engine marketing and digital advertising. |
| Social Media Marketing | Introduction to Social Media Marketing Crafting Effective Email Campaigns | Understand the fundamentals and key concepts of social media marketing. Learn how to create and optimize social media profiles for business. Develop skills in creating engaging and shareable social media content. Learn to measure social media metrics and optimize strategies for better results. Understand how to leverage paid advertising options on social media platforms. Explore ways to integrate social media marketing with otherdigital marketing channels. Stay informed about emerging trends and best practices in social media marketing. |
| Web Analytics | Introduction to Web Analytics Setting Up Web Analytics Understanding Website Traffic Analyzing User Behavior Tracking Campaigns Analyzing Social Media Performance Measuring E-commerce Performance Reporting and Visualization | Understand the purpose and benefits of web analytics in measuring website performance. Learn how to set up web analytics tools (e.g., Google Analytics) and tracking codes on websites. Gain skills in analyzing website traffic sources, user demographics, and behavior. Explore techniques to understand user behavior on websites, such as page views, bounce rates, and conversions. Learn how to track and measure the effectiveness of marketing campaigns using web analytics. Understand how to track and analyze social mediaperformance using web analytics tools. Gain insights into measuring e-commerce performance, including sales, conversion rates, and product performance. |
| Monetization | Introduction to Monetization Strategies Adsense Monetization Affiliate Marketing Digital Products Pay-Per-Click (PPC) Advertising | Understand different monetization strategies used in digital marketing. Learn about Adsense monetization and its implementation. Gain knowledge about affiliate marketing and its application in generating revenue. Explore monetization opportunities through digital products and services. Understand pay-per-click (PPC) advertising and its role in generating income. |
| Affiliate Marketing | Introduction to Affiliate Marketing Affiliate Commission Structures | Understand the concept and benefits of affiliate marketing. Explore different affiliate networks and understand how they operate. Learn how to set up and manage an affiliate program for a business. Develop strategies for recruiting affiliates and building partnerships. Learn various affiliate marketing techniques, such as review websites, email marketing, and social media promotion. Understand different commission structures and their implications in affiliate marketing. Implement tracking systems and analyze affiliate performance. |
| Digital Marketing Strategy | Market Research and Analysis Measurement and Analytics | Conduct market research and analysis to identify target audience and market trends. content strategy aligned with business objectives. |