training

Digital Marketing Training

  • Duration: 1 Month
Meet our Trainers
Bhaskar Sharma

Meet Bhaskar Sharma, our CEO. Born in 1998, Bhaskar studied Bachelor of Information Technology from The British College. With the expertise in versatile domain including SEO, Social Media Marketing, Content Creation, Direction, Graphic Design, Digital Marketing Expertise, Bhaskar is an irrefutable individual of the company. His recent projects, including SMO for Young Scientist, Venus Trade & Suppliers, DRCN, and What The Podcast, etc. which highlights his expertise in content creation and management in various projects. In addition, he is also lecturer in renown institutions including Dursikshya Education Network, Xavier International College, Orchid International College, and Nepal Modern College, The Times College, MeroPlacement, etc.

TopicContentLearning Outcomes
SEOIntroduction
Technical SEO
On-Page Optimization
Off-Page Optimization
Organic Analytics
Algorithm Updates and Future Trends
Tools and Resources
Design Essentials

Understand the basics of SEO and its importance in digital marketing.
Learn how to optimize website structure and technical elements for search engines.
Gain knowledge of optimizing webpage content, meta tags, and keyword usage.
Understand link-building and off-page SEO strategies to improve website authority.
Learn how to analyze website traffic and user behavior using analytics tools.

Stay updated with search engine algorithm changes and emerging SEO trends.
Discover useful SEO tools and resources for keyword research, backlink analysis, and more.
Understand how website design elements impact SEO and user experience.

Content Marketing StrategyIntroduction
Define Target Audience
Develop Content Ideas
Create Content
Promote Content
Measure and Optimize
SEM/Digital Advertisements
Understand the importance of content marketing and its role in driving engagement and conversions.
Learn how to identify and define target audience segments for effective content creation.
Develop skills in generating relevant and engaging content ideas aligned with audience interests.
Gain skills in creating high-quality and optimized content across various formats.
Learn strategies to effectively distribute and promote content through different channels.
Understand how to measure content performance, gather feedback, and optimize content strategy.
Explore how content marketing integrates with search engine marketing and digital advertising.
Social Media Marketing

Introduction to Social Media Marketing
Setting Up and Optimizing Social Media Accounts
Content Creation and Management
Measuring and Optimizing Social Media Performance
Paid Social Media Advertising
Integrating social media with Other Marketing Channels
Staying Up-to-Date with Social Media Trends and Best Practices
Email Marketing
Introduction to Email Marketing
Building an Email List 

Crafting Effective Email Campaigns
Email Automation and Sequences
Email Deliverability and Compliance
Email Marketing Tools and Platforms

Understand the fundamentals and key concepts of social media marketing.
Learn how to create and optimize social media profiles for business.
Develop skills in creating engaging and shareable social media content.
Learn to measure social media metrics and optimize strategies for better results.
Understand how to leverage paid advertising options on social media platforms.
Explore ways to integrate social media marketing with otherdigital marketing channels.
Stay informed about emerging trends and best practices in social media marketing.
Web AnalyticsIntroduction to Web Analytics
Setting Up Web Analytics
Understanding Website Traffic
Analyzing User Behavior
Tracking Campaigns
Analyzing Social Media Performance
Measuring E-commerce Performance
Reporting and Visualization
Understand the purpose and benefits of web analytics in measuring website performance.
Learn how to set up web analytics tools (e.g., Google Analytics) and tracking codes on websites.
Gain skills in analyzing website traffic sources, user demographics, and behavior.
Explore techniques to understand user behavior on websites, such as page views, bounce rates, and conversions.
Learn how to track and measure the effectiveness of marketing campaigns using web analytics.
Understand how to track and analyze social mediaperformance using web analytics tools.
Gain insights into measuring e-commerce performance, including sales, conversion rates, and product performance.
MonetizationIntroduction to Monetization Strategies
Adsense Monetization
Affiliate Marketing
Digital Products
Pay-Per-Click (PPC) Advertising
Understand different monetization strategies used in digital marketing.
Learn about Adsense monetization and its implementation.
Gain knowledge about affiliate marketing and its application in generating revenue.
Explore monetization opportunities through digital products and services.
Understand pay-per-click (PPC) advertising and its role in generating income.
Affiliate Marketing

Introduction to Affiliate Marketing
Affiliate Networks
Affiliate Program Setup
Affiliate Recruitment
Affiliate Marketing Techniques

Affiliate Commission Structures
Affiliate Tracking and Analytics
Compliance and Legal Considerations
Affiliate Relationship Management

Understand the concept and benefits of affiliate marketing.
Explore different affiliate networks and understand how they operate.
Learn how to set up and manage an affiliate program for a business.
Develop strategies for recruiting affiliates and building partnerships.
Learn various affiliate marketing techniques, such as review websites, email marketing, and social media promotion.
Understand different commission structures and their implications in affiliate marketing.
Implement tracking systems and analyze affiliate performance.
Digital Marketing Strategy

Market Research and Analysis
Target Audience Identification
Goal Setting and KPIs
Brand Positioning and Messaging
Competitive Analysis
Content Strategy
Channel Selection and Optimization
Campaign Planning and Execution
Budgeting and Resource Allocation

Measurement and Analytics
Continuous Optimization and Iteration

Conduct market research and analysis to identify target audience and market trends.
Set goals and key performance indicators (KPIs) for digital marketing campaigns.
Develop brand positioning and messaging strategies.
Perform competitive analysis to identify opportunities and challenges.
Create a comprehensive

content strategy aligned with business objectives.
Select and optimize digital marketing channels based on target audience and campaign goals.
Plan and execute digital marketing campaigns effectively.
Allocate budget and resources efficiently for digital marketing initiatives.

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